We are incredibly proud to celebrate a significant milestone this year—delilah Cosmetics is officially marking its 10th anniversary! Since our launch in September 2014, delilah has blossomed into a leading PETA-certified, cruelty-free, and vegan British beauty brand, with a commitment to sustainability, kindness, and luxury.

Within just one year of launch, we were awarded Best New Brand at the prestigious CEW Awards, and we have proudly held our place as the No.1 beauty brand at Fortnum & Mason ever since. So, next time you’re in London, why not visit us at Fortnum & Mason? Our team would be thrilled to welcome you.

A Decade of Success and Recognition

Over the past decade, delilah has earned a loyal following from makeup artists, beauty enthusiasts, celebrities, and industry experts around the world. What truly makes us special is the trust makeup artists place in delilah—not just for their professional kits but for their personal beauty rituals as well. For a makeup artist-founded brand, this is an honour that we hold close to our hearts.
delilah’s success is reflected in our ever-growing list of accolades. We’ve been recognised as the Best British Beauty Brand in 2022, 2023, and 2024, and were recently named the winner of the Beauty, Health & Wellness Cruelty-Free Brand category by Marie Claire. We also received special recognition from Woman & Home for being the best vegan skincare and makeup brand.
 

Introducing the delilah Beauty Heroes Collection

To celebrate our 10th anniversary, and the start of the gifting season, we are excited to introduce our limited-edition delilah Beauty Heroes Collection—a carefully curated selection of our best-selling, award-winning, and iconic products. This is your opportunity to explore the products that have cemented our position as a beloved name in the beauty industry. Presented in a beautifully sustainable gift box, this collection offers a selection of must-have items.


What’s Inside the Beauty Heroes Collection?

  • Under Wear Skin Primer (Travel Size) – Our best-selling selling primer, designed to instantly blur uneven skin texture while enhancing the application and longevity of your foundation. Its velvety smooth, serum-like texture makes it a favourite across all skin types and tones.

  • Lip Saviour Colour Enhancing Lip Oil – This advanced lip oil features a personalised pigment that adapts to your natural lip colour, providing a long-lasting tint that repairs, soothes, and nourishes. The unique gold zamac applicator offers a soothing and stimulating effect, making it an absolute treat for your lips!

  • Brow Line in Sable – This multi-award-winning retractable eyebrow pencil features a built-in brush for easy application. With its narrow nib, it creates perfectly defined, natural-looking brows in our best-selling cool brunette shade.

The delilah Beauty Heroes Collection is priced at £45.00, with individual products worth £71.00, offering a savings of £26.00!

Proudly PETA-certified

Since our founding, we have proudly maintained a strict cruelty-free ethos. As passionate animal lovers, delilah has never tested its products on animals, nor do we enter markets that require animal testing. Our formulations are all rigorously tested by people, and every product is free from animal-derived ingredients, ensuring they are both vegan and cruelty-free.



Our Commitment to Sustainability

Sustainability is central to everything we do at delilah. Over the years, we have taken proactive steps to reduce our environmental impact and have been pioneers in the beauty industry by embracing the use of Post-Consumer Recycled (PCR) materials in our packaging. Our Wake Up collection features iconic white packaging made from a high percentage of PCR plastic, reducing the amount of plastic waste in landfills and we are proud of our latest launch, our most innovative and sustainable make-up brush collection to date. Featuring bristles made from 100% post-consumer recycled (PCR) material, recycled aluminium ferrules and FSC approved wooden handles.
In addition to sustainable packaging, we are committed to furthering our environmental efforts through a carbon offset scheme. All our boxes proudly display the World Land Trust symbol, as well as the FSC (Forest Stewardship Council) logo, ensuring our packaging materials are responsibly sourced from managed forests or recycled sources. This helps preserve natural woodlands for generations to come.
 

A Wake Up Call for Your Skin

Our Wake Up range is the next generation of delilah products—blending the best of makeup and skincare into one revolutionary collection. Featuring four essential products, this range reflects our dedication to luxury, sustainability, and innovation, all wrapped in eco-conscious packaging.


Looking Ahead

As we look back on a decade of achievements, we are grateful for the support of our incredible community of customers and partners. delilah remains dedicated to delivering products that reflect our values of quality, sustainability, and kindness. Here's to the next ten years of beauty, innovation, and success!